{"id":29484,"date":"2019-06-05T17:06:55","date_gmt":"2019-06-05T15:06:55","guid":{"rendered":"https:\/\/helvident.ch\/?p=29484"},"modified":"2019-09-24T17:11:22","modified_gmt":"2019-09-24T15:11:22","slug":"7-reasons-why-you-need-a-website-for-your-dental-practice","status":"publish","type":"post","link":"https:\/\/helvident.ch\/en\/7-reasons-why-you-need-a-website-for-your-dental-practice\/","title":{"rendered":"7 reasons why you need a website for your dental practice"},"content":{"rendered":"<p>For decades, most dental practices and clinics got by without investing much money in advertising or marketing. In fact, most dentists avoided advertising to avoid being perceived in a negative light.<\/p>\n\n\n\n<p>Instead, most healthcare professionals\nrelied on \"word of mouth\", as your current patients would refer\nfriends and family to your practice. These would be your\nsource of new patients. While this strategy was certainly\neffective, it has become less so over the past decade.\ndecade.<\/p>\n\n\n\n<p>Today, most dental practices have a website, but the concept of marketing is still new.\nbut the marketing concept is still new. Some dentists are\nwhether or not they need a website, and many don't think it's an important part of their\nthink it's an important part of their business.<\/p>\n\n\n\n<p>Here are seven reasons why any business, but especially\nbut especially dental clinics, should invest in a website\nand an online marketing strategy:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your website is open 24\/7<\/strong><\/h2>\n\n\n\n<p>Your website is always up and running. No lunch breaks\nno lunch breaks, no vacations, no sick days. That means people can\nyour website at any time to find out more about you and your dental clinic.\nclinic. Provide useful information about your services, your staff,\nyour facilities, including answers to questions about insurance,\ntreatment costs, etc.<\/p>\n\n\n\n<p>Make it easy to get in touch with your future patients.\nfuture patients. A short form is an excellent option. If you\ninclude a telephone number, make sure patients have a way to leave a\nto leave a voice message. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>You can measure your return on investment<\/strong><\/h2>\n\n\n\n<p>Very few forms of advertising allow you to track your performance\nand measure your return on investment. A service like\nlike Google Analytics provides detailed statistics on the traffic arriving\nand the behavior of visitors browsing your site.\nyour site.<\/p>\n\n\n\n<p>At<a href=\"http:\/\/check.bel-web.com\"> Belmont-Web<\/a>We use this data in conjunction with other analyses to calculate the number of potential customers, to compare with the actual number of new patients booking appointments through the site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Yes, everyone does it<\/strong><\/h2>\n\n\n\n<p>Rest assured, the Internet is not just a passing trend for dental clinics. Online marketing continues to grow and medical services are multiplying for your customers. And while things change and evolve like a constant, that's no reason to sit on the sidelines.<\/p>\n\n\n\n<p>Your competitors are promoting their dental clinics online. This puts you at a disadvantage. Not having a website puts you off the playing field and severely limits your company's visibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Manage your online reputation<\/strong><\/h2>\n\n\n\n<p>There's nothing worse than a dentist talking to a patient. <a href=\"http:\/\/www.belmont-web.com\">Belmont-Web digital agency in Geneva and Lausanne<\/a> because there are negative reviews about them online. If you don't have a website, the only way to find out is through reviews on third-party sites you haven't mastered. A website alone won't solve the reputation problem, but it will mitigate its effects by presenting your dental clinic in the way you want it to be, rather than through a few disgruntled patients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Internet marketing is cheap<\/strong><\/h2>\n\n\n\n<p>Let's start by saying it: you have to sow to reap. But compared to other forms of advertising, Internet marketing is very affordable. Magazine ads can cost thousands of Swiss francs per issue, and you have limited ability to track their effectiveness.<\/p>\n\n\n\n<p>When you <a href=\"https:\/\/belmont-web.com\/creation-de-site-internet-lausanne-fribourg-geneve\/\">create your website<\/a> for your dental clinic or practice s, you can expect the biggest investment to be in the website itself. Ongoing marketing, such as search engine optimization (SEO), pay-per-click (PPC) and social media, can be tailored to suit most objectives and\/or budgets.<\/p>\n\n\n\n<p>Like a good financial advisor, a reputable\nwill help you diversify your marketing strategy, identify new opportunities\nidentify new opportunities, highlight the areas in which you've\nwhere you've been successful, and determine your return on investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>If you're not online, you can't be found.\nfound<\/strong><\/h2>\n\n\n\n<p>More than 5 billion Google searches are carried out\nevery day. A recently published report showed that 91% of search engine users\nalways find the information they're looking for when using search engines.\nthey were looking for when using search engines. If you don't have\nwebsite, Internet users will have a hard time finding you and informing\nyour dental practice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Increase confidence in your identity<\/strong><\/h2>\n\n\n\n<p>People have constant access to the Internet and are much more\nmore likely to go online and research a product, service or organization\norganization before taking the plunge. Even people who have received a\na recommendation from a friend or family member are more likely to check online\ncheck online for confirmation before finalizing their\ndecision.<\/p>\n\n\n\n<p>Your website should be a virtual extension of your <a href=\"https:\/\/helvident.ch\/en\/\">dental clinic or practice<\/a>. Be consistent with your identity images and messages, and use real photos of your office and staff. You only get one chance to make a good first impression, so make sure your website represents you in the best possible way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In conclusion, do you need a website?\nAbsolutely<\/strong><\/h2>\n\n\n\n<p>Invest in a professional-looking website and\nhire a company capable of developing a long-term marketing strategy.\nmarketing strategy. <\/p>\n\n\n\n<p>And remember, you get out of it what you put into it. If\nyou take Internet marketing seriously, you're more likely to see the return\nthe return you're looking for.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pendant des d\u00e9cennies, la plupart des cabinets et cliniques dentaires s&#8217;en sont tir\u00e9s sans investir beaucoup d&#8217;argent dans la publicit\u00e9 ou le marketing. En fait, la plupart des dentistes \u00e9vitaient de faire de la publicit\u00e9 pour ne pas \u00eatre mal per\u00e7u. Au lieu de cela, la plupart des professionnels de la sant\u00e9 se sont fi\u00e9s [&#8230;]\n","protected":false},"author":1,"featured_media":29487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-soins-dentaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 raisons pour lesquelles vous avez besoin d&#039;un site web pour votre cabinet dentaire - Helvident<\/title>\n<meta name=\"description\" content=\"Cr\u00e9ation de site internet pour Helvident, clinique dentaire \u00e0 Lausanne. 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